Recruitment Campaign Messaging
Diverse-driven and commitment-centered copy
Results: 300% increase in cadet applications mid-campaign
Media: TikTok, Reels, Instagram, Facebook
OOH Billboards, Print Ads
This contract was awarded to SIU School of Journalism & Advertising to develop campaigns for the State of Illinois
I worked on strategy development, creative direction, and media planning for these campaigns
Are you ready to earn a competitive salary AND have a positive impact on your community? Are you ready for a career that gives you a sense of purpose and pride? Deadline: March 1st. #DoMore #BeMore - APPLY NOW www.illinoistrooper.com
There’s no time to wait! Our NEW Chicago Lateral Program is HERE. Current officers looking to make a lateral move UP, look no further. Train in Springfield and Chicago. AND then be assigned to Troop 3 upon graduation. Includes these counties: Lake, McHenry, Boone, DeKalb, Kane, Cook, DuPage, Kendall, Grundy and Will. More info: www.illinoistrooper.com#BeTheChange #MakeYourMove Apply by March 1. Starts in October. #ChiTown
Indiana. Missouri. Kentucky. Wisconsin. Iowa. We’re HIRING! Pack your bags and join one of the top law enforcement agencies in the country. Earn a starting salary of $67,236. #EarnMore#BeTheChange #BeISP
Apply today: www.illinoistrooper.com
NOW Recruiting - The next generation of Illinois State Police Troopers. #Changemakers #BeTheChange #Next100
Apply now: www.illinoistrooper.com
Only the best are selected to represent the Illinois State Police. Join our Chicago lateral class of devoted Troopers who put the people of Illinois first! Apply now to our elite team of law enforcement professionals. #ProudToServe #BeTheChange
Apply by 3/01 at www.illinoistrooper.com
New Year, New Career? Check out a future with the Illinois State Police to lock in better benefits and opportunities.
Apply by March 1 www.illinoistrooper.com #BeTheChange