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Recruitment Campaign Messaging

Diverse-driven and commitment-centered copy 

Results: 300% increase in cadet applications mid-campaign

Media: TikTok, Reels, Instagram, Facebook
OOH Billboards, Print Ads

This contract was awarded to SIU School of Journalism & Advertising to develop campaigns for the State of Illinois

I worked on strategy development, creative direction, and media planning for these campaigns

IDPH COVID-19 Over 50 

Print, OOH, Radio

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